FormFire Blog

Archive for the ‘Broker’ Category

8 Must-Attend Health Insurance Broker Conferences in 2020

Mark your calendars! The spring and summer months can be a busy time of year for health insurance Brokers. In preparation for open enrollment (your real busy season), organizations, such as the Self-Insurance Institute of America and BenefitsPro, host their annual conferences, forums and expos. These industry-leading events serve as great opportunities for Brokers to Read More

A Marketing Plan for Health Insurance Brokers

The health insurance business is about building and maintaining relationships. That starts with good marketing. When developing your marketing plan, you’ll need to find new and creative ways to market your services. Below, we’ve listed several marketing ideas to better engage with your target audience. Create Customized Landing Pages to Attract Clients In a competitive Read More

4 Cross-Selling Strategies for Insurance Brokers

As a health insurance Broker, you know how important client retention is to your business. In fact, Gartner found that 80 percent of your future revenue will come from 20 percent of your existing customers. Cross-selling is a great way to capitalize on your current client base to generate more revenue, while adding value and delivering Read More