How Brokers Can Expand Sales by Offering Ancillary Products It’s no secret that once small business quoting season rolls around it’s challenging for Brokers to offer ancillary products such as dental and vision, not to mention, newer options like pet insurance and identity theft protection. Between stacks of paperwork and gathering quotes from multiple Carriers, it can be hard to think about fitting in additional product offerings. Because of this, ancillary products often get left to the wayside, despite Brokers knowing they present an opportunity to expand sales with existing prospects. But there are tools to help Brokers get around the challenge of pulling in multiple additional quotes and offer their clients these additional products with minimal effort.

Three Benefits of Selling Additional Ancillary Products with FormFire


1. Online Selection

One of the biggest obstacles to selling add-on products is the additional physical paper work required. One way to get around this is to use an online tool that allows employees to select from offerings their employers want to provide. Whether it’s employee paid, employer sponsored, or employer paid, having all options in a digital format cuts down on the amount of work on a Broker. Plus, if an employee has already filled out health information, most of the information needed for ancillary products can be auto filled, making the process even easier.

2. Library Effect

Collecting and sorting through all the information a Carrier throws at a Broker about ancillary products can be overwhelming and time consuming, causing these products to get put on the back burner. This can be simplified by digitizing the experience, providing Brokers the ability to choose products from a library containing product summaries to pass onto employers, with no extra work for the Broker. The Broker doesn’t have to worry about loading in products in themselves or writing summaries, which cuts down on the amount of time spent.

3. Time Saving for Better ROI

When Brokers don’t have to worry about how time consuming the process is, it allows them to be on top of offering even more than what employers have asked for, improving their ROI by selling more products. Brokers also look even more favorable to their clients by offering something they may not have asked for, but that took the Broker minimal effort to put together. - The good news is that these options are available through FormFire. This streamlined approach from FormFire allows Brokers to get more done in less time, making their jobs easier while offering their clients high quality service. To get started using these tools, contact FormFire today>>